This piece is a collaboration between myself and my daughter Rachael. This is about the next step for the Fast Fashion industry: degrowth. Our Micro Costs of Cloth, of fast fashion, are well documented and devastatingly wide ranging. @fash_rev"s (instagram) most recent report What Fuels Fashion? indicated that only two of the world's 250 largest fashion brands disclose a commitment to degrowth. It highlighted that the industry today is "bloated" with over production, overconsumption and waste. The same report highlights that some studies suggest there is enough clothing already in circulation to outfit the next 6 generations of people. DEGROWTH is the only realistic option to minimise the damage the industry has already caused.
Rachael and i came together to make this piece. Combining my focus on plastic waste and Rachaels's preferred colour-way and abstract geometric style. This newly configured bag branded 'DEGROWTH' seeks to highlight the need for this way of thinking to be the new 'In' thing.
Rachael and i came together to make this piece. Combining my focus on plastic waste and Rachaels's preferred colour-way and abstract geometric style. This newly configured bag branded 'DEGROWTH' seeks to highlight the need for this way of thinking to be the new 'In' thing.